Available starting July 1, the 2024 offering marks a departure from the distillery’s expected release schedule to push the boundaries of extended aging
LAWRENCEBURG, KY (June 13, 2024) – Multi-award-winning, best-in-class bourbon producer Russell’s Reserve, known and applauded for its reverence to the rickhouse, introduces its 15-Year-Old 2024 Limited Release, an exquisite display of masterfully matured bourbon. This highly anticipated limited offering is a spiritual successor of Russell’s Reserve 13-Year-Old that pushes the boundaries of extended aging.
Driven by a commitment to release only the highest quality specialty offerings rather than a set release structure, Kentucky Bourbon Hall of Fame Master Distiller Eddie Russell and his team identified this particular 15-year small-batch bourbon as this year’s gold standard from the historic distillery. Crafted from thoughtfully selected barrels that had endured 15 years of Kentucky’s frigid winters and intensely hot summers, Russell’s Reserve 15 offers fans a layered and robust sipping experience, distinctly different from past releases.
“While it wasn’t an easy decision to release something other than Russell’s Reserve 13, the added complexity from extended aging was too exciting to pass up,” said Eddie Russell. “It’s been humbling to watch what started as a passion project – a place to celebrate my family’s shared love of bourbon making – turn into something that’s coveted by collectors the world over. We stay committed to bottling only the best, and only when it’s ready. This year, that’s brought to life in these bottles of Russell’s Reserve 15-Year-Old.”
Patiently crafted under Eddie’s expert leadership, Russell’s Reserve 15-Year-Old is a demonstration of his decades of experience and unmatched ability to develop complex and nuanced flavors through careful aging and keen barrel selection. Laid down a decade and a half ago, and watched over with care to be enjoyed by those who know good whiskey when they taste it, this robust bourbon offers notes of intense molasses and oak, along with the distillery’s signature earthiness. Non-chill filtered and bottled at precisely 117.2 proof, the point at which Eddie felt the whiskey’s character best shone through, it is a testament to a mastery worth collecting:
- Proof: 117.2
- Aroma: Dried fruits, caramel, nutmeg, clove, and oak with distillery’s signature earthiness
- Taste: Spiced fruits, including cherry and plum, transition to notes of molasses, coffee, tobacco, and mature oak
- Finish: Long lasting finish with hints of dark cocoa, caramel, and smooth oak
Russell’s Reserve’s 15-Year-Old 2024 Limited Release is available for a limited time for $250 SRP per 750 ML bottle at select retailers throughout the US and Asia beginning July 1. Fans can sign up for the Russell’s Reserve community newsletter at RussellsReserve.com to be the first to learn about online availability. Whether you’re enjoying Russell’s Reserve with your family or with friends, please remember to do so responsibly.
Hey RareBird,
I keep hearing people say there are at least 50k bottles of RR15. I heard someone say 300 barrels. Knowing that after 15 years there’s prolly only 1/3 of the barrel left (of course variably depending on rickhouse location n whatnot), I would think there’s only like 25k bottles or so. Do you have any info you can share on this? Thx!
At present, they’re only rumors (I’ve heard other numbers thrown out as well). I’ve yet to receive any confirmation from Campari on this information. As of my last inquiry, the bottle count was officially undisclosed. Thanks Bryan!
copy that, thx RB!
Very welcome. Anytime!
I see their online sale is going well…
Based on demand, it went exactly how I expected it would.
You expected an incompetent retail experience? I expected more. Not asking for much, just the bare minimum would be nice. Didn’t get it.
It’s easy to point fingers at an entity when the reality is individuals were selling bots on Facebook to target Reserve Bar. I’ve also seen screenshots of folks trying on multiple devices with multiple browsers on multiple windows each. Now, factor all of that into a sale of an expression of limited supply (of which a fraction was available online) with insanely high demand. Is there a system that can handle all of that perfectly or even just smoothly? I’d argue there is not. You can be upset at Campari, Reserve Bar, or even me for just stating the obvious, but that emotion is largely misplaced. I’m sorry you didn’t get a bottle. I didn’t either. Cheers and all the best.
I’m not actually upset. I am sure I’ll get a bottle from my local retailer eventually, probably for less than the website would have cost me.
I’m just pointing out how incompetent their process is. It needn’t be that way.
You’re right. It doesn’t need to be that way. Instead of doing rare drops online they should just stick with standard distribution and save themselves the trouble. Few online systems can handle this type of scenario – none perfectly (yet that’s what it appears many were expecting). I sincerely hope you’re able to find a bottle. I’m on the hunt myself. And please keep me updated either way. Cheers!
Good luck to you too DJ. Cheers!