Well, that didn’t take long. My hunch has been confirmed. Longbranch is officially its own whiskey brand, not just a single Wild Turkey bourbon expression.

“The question ‘what if?’ can be a powerful one, beckoning us to dig deep and challenge ourselves,” said McConaughey. “A few years ago, we asked ourselves what if we put a Texas spin on Kentucky Straight Bourbon, and that curiosity led to the birth of Longbranch, my co-creation with Master Distiller Eddie Russell. Our curiosities guide us through life and allow us to turn our ‘what ifs’ into ‘that’s it,’ and we’re hoping this bourbon and our new campaign inspires others to do just that.”

Please see today’s full press release for additional information. Future releases and updates can be found by following @LongbranchBourbon on Instagram and @LongbranchUS on Twitter.