Well, that didn’t take long. My hunch has been confirmed. Longbranch is officially its own whiskey brand, not just a single Wild Turkey bourbon expression.
“The question ‘what if?’ can be a powerful one, beckoning us to dig deep and challenge ourselves,” said McConaughey. “A few years ago, we asked ourselves what if we put a Texas spin on Kentucky Straight Bourbon, and that curiosity led to the birth of Longbranch, my co-creation with Master Distiller Eddie Russell. Our curiosities guide us through life and allow us to turn our ‘what ifs’ into ‘that’s it,’ and we’re hoping this bourbon and our new campaign inspires others to do just that.”
Please see today’s full press release for additional information. Future releases and updates can be found by following @LongbranchBourbon on Instagram and @LongbranchUS on Twitter.
Cheers!
dj
now that it’s under its own brand, maybe they’ll do a second barrel finishing with Longbranch? Oloroso? Port? Rum? I would think that since Longbranch is marketed more as a more approachable bourbon, finishing it in a second barrel as mentioned, it might bring about even more sweeter/friendlier. It’s to offset the turkey spice and Longbranch light smoke you get from the Mesquite filtration. All speculation and thoughts of course, time will tell. Cheers!🥃
Could very well be. I’m thinking a line similar to Basil Hayden’s (with possible finishes), as mentioned in Tuesday’s post. We’ll just have to wait and see! Cheers Scott!
Scott, I think your thought is spot-on for what they can/should think of as Longbranch matures. As I always say in the car world (and it applies to other makes as well: “the Porsche Cayenne prints the money that allows Porsche to give enthusiasts and purists all those cool 911’s they love”. As in, there is nothing wrong at all with creating a side/parallel brand with the idea of branching out, while you keep the mainline stuff close to the original mission.
That doesn’t in any way imply lower quality (or taste in the case of a food or drink), but merely that a more “mass market” product line can serve a good purpose for the mothership.
Exactly! I would love to try Longbranch with second barrel finishes or even at Barrel Strength! Which I don’t think will happen again because of its target audience. But second barrel finishing seems like the more practical step for the brand
Basil Hayden’s does it. 😉
Interested to see where this one goes. I’m sick of being jealous of McConaughey…he does too many things that are awesome.
Ha! Well, I’m sure as long as Eddie’s involved it’ll be quality. 👍